Blog Tips: How to Create a Mobile Version of Your Blog and Increase Traffic and Sales
When it comes to your blog or website, the word is mobile for this holiday season. According to the following Response Magazine article, “Mobiles Emerges as Game Changer for Black Friday, Cyber Monday,” by Doug McPherson on December 3rd, mobile commerce is the big winner this holiday season:
IBM reports mobile emerged as a true season game changer: mobile sales increased a whopping 29.3 percent and accounted for one in five transactions. Total sales were up 8.7 percent over 2013, according to IBM.
Analysts say Cyber Monday’s results were so strong they could offset lackluster sales from Black Friday. Total Thanksgiving weekend spending declined 11 percent to $50.9 billion this year, according to the National Retail Federation (NRF). Stores saw about 6 million fewer shoppers than expected.
IBM says the Cyber Monday results indicate shoppers are becoming more digitally savvy with online coupons and rebates to find the best bargains.
Well, what does this mean? It means that you need to have a mobile version of your blog so that customers can easily buy products and services from you.
Here are three steps you can take to make your WordPress blog more mobile friendly:
- Use Mobile Conversion Plugins – The power of WordPress is that you can use pre-made applications called plugins that allow you to perform certain tasks on your blog. One of the best plugins to make your blog mobile-friendly is Mobile Website Builder for WordPress by DudaMobile.
- Use Responsive Themes – Responsive themes adapt to the technology it is being viewed on. Whether it is a smartphone, iPad, iPod, or iPhone, your website/blog will reformat so that it is easy to read and use. Here’s a great resource for blog esponsive themes.
- Use Coupons – Discount coupons give the viewer a sense of instant savings. Your website viewer will develop a sense of urgency when you place a time-sensitive coupon on your mobile site. A great couple of WordPress plugins that easily create coupons are WordPress Coupon Widget and Cash Off Coupons. Download, install, and set up either plugin and you will be creating coupons for your mobile blog in no time.
Apply these tree blog techniques and you will gain more clicks on your website leading to more sales. More sales lead to a bigger bottom line for your business, which will lead to a happy holiday for all involved.