Want to learn how SEO can help drive massive traffic and leads to your website? How much does page-one placement on search engines mean to your bottom line? Want to double your sales in 30 days? Then attend this FREE webinar on SEO secrets and grow your business! Go to
Then attend this FREE webinar on SEO secrets and grow your business! By mastering your SEO, or search engine optimization, skills you will be able to drive massive traffic to your website, get more leads, and double your sales. Why not invest one hour out of your busy day to learn how search engine optimization can help you grow your business?
Increase Blog Traffic to Your Website with These Ten SEO Secrets
Blog traffic is a constant concern of any blogger. With ever-growing blog traffic, your ideas, products, and services will have an audience. Search Engine Optimization (SEO) is the foundation for how search engines find your blog and content. If you do it correctly, your blog will be on page one of many search engines.
The following are ten SEO secrets that will increase your blog traffic and viewership:
Use SEO Themes – A big factor to your blog ranking high is how fast it loads. Your blog has a better chance of ranking high if your blog loads within 1.5 seconds or faster. Look for blog themes that are efficient in the following ways:
Quick load times – You can check the load time of your blog with a tool like Pingdom. You can also decrease the size of your files and increase the speed of your blog with the following plugins: WP Smush.it, WP Optimize and WP Total Cache
Efficient Coding – Make sure your theme is updated on a regular basis. The older the code on your theme, the more likely hackers will breach your site. Also, again you will experience slower load times and maybe even some design issues. Make sure your theme is coded with the HTML5 and CSS3 to be on the safe side.
Use Title and Meta Tags – Make sure you use titles and Meta tags within your blog and the content you use. You need to make sure you are using these with every post to get the best results. Be consistent in your use of the same keyword in your tags that you use throughout your blog!
Optimize Your Images – The one area you can quickly optimize your SEO is through your images. Many graphics programs like Adobe Photoshop give you the option of “saving for the web.” This allows you save your images in the most optimized format so they load quickly on your blog. PNG is the best format for use on your website.
Choose Your Keywords – Before even setting up your blog, do your keyword research. You can go straight to the source and use the Google AdWords Keyword Planner and research the best keywords for your website. Choose the top five to ten keywords and consistently use them in your content. Make sure you include it in your title, Meta tags, and as an anchor text.
Use SEO-Friendly Permalinks – When you create permalinks in WordPress, you will have a default link that comes up that looks something like: http://www.yourwebsite.com/?p=123. The default does not help you in any way with your SEO. Change the Permalinks to a format that is much more SEO friendly. You can use the “Post Name” or Custom option. With the custom option, apply the following command to create an SEO-friendly URL “/%postname%/.” With these commands, the URL will automatically be changed to an SEO format.
Create Quality Content. When you are writing blogs on WordPress, you need to create valuable, engaging, and interesting blog posts that will increase your readership, develop leads, create backlinks, and, in some cases, increase your bottom line. Write for your reader’s eye so that they want to come back and share your content. Use a variety of content, such as text, pictures, quotes, videos, and podcasts.
Add Links – Add links to your blog that give your readers additional resources on whatever subject area your blog is about. Adding links to other outside resources will help your website rank higher on the search engines. When you link to outside resources, always make sure it is a high-quality source. The best way to tell is to get Moz’sMozBar, which helps you learn the domain authority of a website. Go for an 80 or above domain authority score. Make sure you never go below a domain authority score of 50. Consider only linking to three pages within your website to get good coverage without being considered spam by the search engines.
Use Updated Plugins for Your Site – There are a wide selection and free and paid plugins available for your blog. There are many great ones and then there are some that you can do without. You don’t want to install one that wouldn’t be beneficial for your blog’s SEO. Some plugins might slow down the loading speed of your blog. Also, some plugins may cause conflict with other plugins. Do a little research before installing any plugin. See when the last time the plugin was updated. Also see what users are saying about the plugin.
Use Anchor Text the Right Way – What is anchor text? It is the chosen keyword or phrase that links to whatever it is you are talking about. For example, if you are a fitness company and you are talking about exercises, your key phrase might be “exercises to increase fitness.” This would be what you want to use as your anchor text and then link to the exercises you referenced.
Write in the Language of Your Readers – If you are writing to reach engineers, write in the language of your readers. This will show you are an expert in the field and your readers will come back to your blog for more valuable information. However, if you are trying to reach runners, but you use the language of engineers, you will lose your reader. Be in tune with what your readers want to gain the most exposure for your blog.
Search Engine Optimization (SEO) is an important tool in gaining more blog traffic for your WordPress website. It is the foundation for your blog’s success. Apply the ten SEO secrets to your blog and you will be enjoying increased readership and blog traffic.
IBM reports mobile emerged as a true season game changer: mobile sales increased a whopping 29.3 percent and accounted for one in five transactions. Total sales were up 8.7 percent over 2013, according to IBM.
Analysts say Cyber Monday’s results were so strong they could offset lackluster sales from Black Friday. Total Thanksgiving weekend spending declined 11 percent to $50.9 billion this year, according to the National Retail Federation (NRF). Stores saw about 6 million fewer shoppers than expected.
IBM says the Cyber Monday results indicate shoppers are becoming more digitally savvy with online coupons and rebates to find the best bargains.
Well, what does this mean? It means that you need to have a mobile version of your blog so that customers can easily buy products and services from you.
Here are three steps you can take to make your WordPress blog more mobile friendly:
Use Mobile Conversion Plugins – The power of WordPress is that you can use pre-made applications called plugins that allow you to perform certain tasks on your blog. One of the best plugins to make your blog mobile-friendly is Mobile Website Builder for WordPress by DudaMobile.
Use Responsive Themes – Responsive themes adapt to the technology it is being viewed on. Whether it is a smartphone, iPad, iPod, or iPhone, your website/blog will reformat so that it is easy to read and use. Here’s a great resource for blog esponsive themes.
Use Coupons – Discount coupons give the viewer a sense of instant savings. Your website viewer will develop a sense of urgency when you place a time-sensitive coupon on your mobile site. A great couple of WordPress plugins that easily create coupons are WordPress Coupon Widget and Cash Off Coupons. Download, install, and set up either plugin and you will be creating coupons for your mobile blog in no time.
Apply these tree blog techniques and you will gain more clicks on your website leading to more sales. More sales lead to a bigger bottom line for your business, which will lead to a happy holiday for all involved.
Social Media Seminar at Chesapeake Department of Economic Development
Social media was the subject of my seminar at the City of Chesapeake Department of Economic Development on November 12th. The title of the presentation was “Build It, Promote It, and They Will Come.” The audience for this social media marketing seminar was entrepreneurs who wanted to learn how to use social media to market their products, services, and businesses.
We had a great turnout of over forty students as I discussed my secrets to growing their businesses with social media. This fast-paced seminar covered the following subjects in three hours:
Why use social media?
How to gain 1st page placement on the search engine
Why is it important to use your blog as the centerpiece of social media marketing?
How to create a buzz about your product or service.
What are the secrets to having potential customers see you as the expert in your field?
How to use video to increase your bottom line.
What little know social media sites that drive customers to your business.
During the seminar, I gave away one copy of my best-selling training program, The Ultimate Social Media Marketing Program. I also shared a case study of using video to launch your product and gain exposure for your company. The case study was about The Define Bottle, and how we used video that led to an appearance on the hit business show, Shark Tank, and because of that appearance, see sales for The Define Bottle explode.
For additional information on our seminars, go to http://blogtrafficguru.com/events/social-media-marketing-boot-camp. For more information on The Social Media Marketing System, go to http://blogtrafficguru.com/video-training/ultimate-social-media-kit
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