Success Comes Brick by Brick: Five Secrets to Building a Large Blog Following

Success Comes Brick by Brick: Five Secrets to Building a Large Blog Following

Success, blog, blogging, website success, blog traffic guru, Ed Sykes, social media, social marketing, hampton roads, Virginia beach

Success doesn’t come instantly in most cases.  It comes through a combination of time, experience, wisdom, knowledge, and finally the most important ingredient…action.  This are the “bricks of success” that you use to build your framework of success.

This is the same with using your blog as your “brick” for building your successful business.  You build a foundation of adding value to your blog through insightful posts that your reader can gain value from, take action, and grow their business or be successful in their lives.

How to Develop the “Bricks of Success” with Your Blog?

  1. Create Valuable Content – Your success will come from creating valuable content that adds value to your readers lives.
  2. Be On Message – Find out what your potential readers need or want to learn and write the content they want.
  3. Be Consistent – Once you find out what they want, then stay on message.  The fastest way to lose your audience is to write about subjects that didn’t originally come to your blog for in the first place.  Also, be consistent with the amount of posts and the time that you post your content.  Depending on your audience’s demographics, post content every day, several times a day, once a week, etc.  Stay consistent on when you post your content.  For example, if you post everyday at 2 p.m., then stick with that schedule so that your readers can expect when to find your content.
  4. Vary Your Content – Use a variety of content to keep your readers coming back.  This content could be videos, podcasts, info graphics, text, etc.  By using a variety of content, this keeps your audience engaged and keeps them coming back.
  5. Give Your Readers the Big Promise – Let your readers know that if they read your content and take action, their lives will change for the better

I guarantee that if you following the previous five steps for creating a successful blog, your website will be successful.  For more information on how to grow your readership, go to http://blogtrafficguru.com/btgnews01

Increase Blog Traffic to Your Website with These Ten SEO Secrets

Increase Blog Traffic to Your Website with These Ten SEO Secrets

seo, search engine optimization, search engine, blog traffic, bloggingBlog traffic is a constant concern of any blogger. With ever-growing blog traffic, your ideas, products, and services will have an audience. Search Engine Optimization (SEO) is the foundation for how search engines find your blog and content. If you do it correctly, your blog will be on page one of many search engines.

The following are ten SEO secrets that will increase your blog traffic and viewership:

  1. Use SEO Themes – A big factor to your blog ranking high is how fast it loads. Your blog has a better chance of ranking high if your blog loads within 1.5 seconds or faster. Look for blog themes that are efficient in the following ways:
    1. Quick load times – You can check the load time of your blog with a tool like Pingdom. You can also decrease the size of your files and increase the speed of your blog with the following plugins: WP Smush.it, WP Optimize and WP Total Cache
    2. Efficient Coding – Make sure your theme is updated on a regular basis. The older the code on your theme, the more likely hackers will breach your site. Also, again you will experience slower load times and maybe even some design issues. Make sure your theme is coded with the HTML5 and CSS3 to be on the safe side.
  2. Use Title and Meta Tags – Make sure you use titles and Meta tags within your blog and the content you use. You need to make sure you are using these with every post to get the best results. Be consistent in your use of the same keyword in your tags that you use throughout your blog!
  3. Optimize Your Images – The one area you can quickly optimize your SEO is through your images. Many graphics programs like Adobe Photoshop give you the option of “saving for the web.” This allows you save your images in the most optimized format so they load quickly on your blog. PNG is the best format for use on your website.
  4. Choose Your Keywords – Before even setting up your blog, do your keyword research. You can go straight to the source and use the Google AdWords Keyword Planner and research the best keywords for your website. Choose the top five to ten keywords and consistently use them in your content. Make sure you include it in your title, Meta tags, and as an anchor text.
  5. Use SEO-Friendly Permalinks – When you create permalinks in WordPress, you will have a default link that comes up that looks something like: http://www.yourwebsite.com/?p=123. The default does not help you in any way with your SEO. Change the Permalinks to a format that is much more SEO friendly. You can use the “Post Name” or Custom option. With the custom option, apply the following command to create an SEO-friendly URL “/%postname%/.” With these commands, the URL will automatically be changed to an SEO format.
  6. Create Quality Content. When you are writing blogs on WordPress, you need to create valuable, engaging, and interesting blog posts that will increase your readership, develop leads, create backlinks, and, in some cases, increase your bottom line. Write for your reader’s eye so that they want to come back and share your content. Use a variety of content, such as text, pictures, quotes, videos, and podcasts.
  7. Add Links – Add links to your blog that give your readers additional resources on whatever subject area your blog is about. Adding links to other outside resources will help your website rank higher on the search engines. When you link to outside resources, always make sure it is a high-quality source. The best way to tell is to get Moz’s MozBar, which helps you learn the domain authority of a website. Go for an 80 or above domain authority score. Make sure you never go below a domain authority score of 50. Consider only linking to three pages within your website to get good coverage without being considered spam by the search engines.
  8. Use Updated Plugins for Your Site – There are a wide selection and free and paid plugins available for your blog. There are many great ones and then there are some that you can do without. You don’t want to install one that wouldn’t be beneficial for your blog’s SEO. Some plugins might slow down the loading speed of your blog. Also, some plugins may cause conflict with other plugins. Do a little research before installing any plugin. See when the last time the plugin was updated. Also see what users are saying about the plugin.
  9. Use Anchor Text the Right Way – What is anchor text? It is the chosen keyword or phrase that links to whatever it is you are talking about. For example, if you are a fitness company and you are talking about exercises, your key phrase might be “exercises to increase fitness.” This would be what you want to use as your anchor text and then link to the exercises you referenced.
  10. Write in the Language of Your Readers – If you are writing to reach engineers, write in the language of your readers. This will show you are an expert in the field and your readers will come back to your blog for more valuable information. However, if you are trying to reach runners, but you use the language of engineers, you will lose your reader. Be in tune with what your readers want to gain the most exposure for your blog.
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Search Engine Optimization (SEO) is an important tool in gaining more blog traffic for your WordPress website. It is the foundation for your blog’s success. Apply the ten SEO secrets to your blog and you will be enjoying increased readership and blog traffic.

Blog Traffic: Is Google 1st Page Placement Important for Your Blog?

 

Blog Traffic: Is Google 1st Page Placement Important for Your Blog?

Blog Traffic can come from numerous resources. Search engines such as Google, Bing, and Yahoo can send tons of blog traffic to your website.

Please take a moment to answer the following poll so that we can provide content to answer your needs. Thank you!

Video Marketing for Business Workshop

Video Marketing for Business Workshop

Video marketing workshop, video marketing, video marketing class, video marketing seminar, blog, blog traffic, blog content, social media, social media coach, social media class, social media coach, Ed sykes, the blog traffic guru, va, virginia beach, norfolk, chesapeake, hampton roads

Date: January 23rd

Time: 9 a.m. to 4 p.m.

Location: ODU Business Gateway, 4111 Monarch Way, Conference Rm. 2, Norfolk, VA 23508

To register and additional information, go to:

https://www.eventbrite.com/e/video-marketing-boot-camp-how-to-grow-sales-in-2015-and-beyond-tickets-15236424556?discount=VMW_10

As an entrepreneur, have you asked the following questions?

  • How do I develop more leads than I know how to handle?
  • How do I achieve first page placement on search engines?
  • How do I gain a never-ending flow of new customers?

We have the answers for you! In our marketing workshop, Video Marketing for Business: How to Grow Your Sales in 2015 and Beyond! Here are seven reasons why you should be looking at video to market your products and services:

  1. Videos Increase People’s Understanding Of Your Product Or Service by 74%
  2. Every Day 100 Million Internet Users Watch An Online Video
  3. 75% Of Users Visit The Marketer’s Website After Viewing A Video 
  4. Subscriber To Lead Conversation Rates Increase 51% When Video Is Included In Email Marketing Campaign
  5. 80% Of Your Online Visitors Will Watch A Video, While Only 20 Percent Will Actually Read Content In Its Entirety
  6. Your Website Is 50 Times More Likely To Appear On The First Page Of A Search Engine Results Page If It Includes Video. Search engines love video!
  7. Last, but not least, after Visiting A Video Ad, 12% Of Viewers Purchase The Specific Product Featured In The Ad

You can learn how to take advantage of the power of videos in marketing in our comprehensive, step-by-step workshop, Video Marketing for Business: How to Develop Leads, Gain Sales, and Grow Your Business with Video. Here is what you will discover in the innovative workshop:

  • How to develop a proven video marketing strategy that benefits your business
  • What are the four persuasive types of videos that every business needs to develop
  • How to use the power of YouTube to drive leads and sales to your business
  • How to use an inexpensive to develop videos for less than $50…or free
  • What is the three secrets to developing a video script that engages your viewers and gets result
  • What is the secret to getting dozens of video testimonials for your products and services
  • How to develop a persuasive “call-to-action” that converts leads into sales
  • How to professionally shoot video so that your customers think George Lucas or James Cameron
  • What free tools you can use today to shoot and edit videos
  • How to find low-cost or free services to enhance your videos
  • What are the insider’s tips and tricks to getting the search engines to place your video on page one
  • How to use a program you probably already have to create dynamic, interactive, and engaging videos
  • How to shoot your video once and repurpose your video time-and-time again
  • How to use video in Facebook and other social media sites
  • And much, much more!!!

Upon completing this workshop you will gain the skills to making dynamic, persuasive, and powerful videos that grow your business!   Each student will receive the following:

  • Comprehensive, step-by-step workbook (a $50 value)
  • Extra video cheat sheets and storyboard forms (a $35 value)
  • Video Resource Report (a $25 value)

Bonuses for Signing Up Early!

You will receive the following free bonuses for signing up by January 19th:

  • One-hour Skype coaching follow-up call within thirty days after the workshop (a $300 value)
  • Video Marketing for Profits video series (a $99 value)
  • Save $10 by reserving your seat by January 19th (Use code VMW_10 when registering)

Don’t delay! Seats are limited. Use the following link to sign up and take your business to the next level in 2015!

https://www.eventbrite.com/e/video-marketing-boot-camp-how-to-grow-sales-in-2015-and-beyond-tickets-15236424556?discount=VMW_10

Download Video Marketing for Business flyer and share with friends: VideoMarketingBootcampFlyer01.pdf (114 downloads)

Blog Secrets: Five Questions to Ask Before Writing Powerful Blog Posts

Blog Secrets:  Five Questions to Ask Before Writing Powerful Blog Posts

blog, blogs, blogging, blog posts, blog content, Ed Sykes, blog traffic guruIf you are not use to writing, creating a blog post can be a daunting task.  Because great, compelling content is the key to the success of your blog, it is important that you develop methods to creating content.  You can use a content writing service like iwriter.com or you can write the posts yourself.

The question is, “How Do You Write Blog Posts That Connect with Readers?”  The following are five questions that will help clarify your thoughts concerning how to write powerful posts:

  1. Are your Target Audience’s Needs Being Addressed? – Does your blog post topic appeal to your target audience? Create a post that excites your readers and creates a buzz among your readers. It will help your blog become successful.
  2. Does Your Post Provide Useful Information to Your Target Audience? – People are always looking for information that can answer their questions.  People look for information that will elevate “pain”  (problems that your readers may be having) or gain pleasure; they are looking for information that will solve problems, and they are looking for information that will create opportunities for their information.  If you can do this, you will develop a growing group of followers waiting for information that is important to them.
  3. Is Your Post Unique? –  While there may be several blogs and social media sites sharing the same information, is your blog post unique in the way you share the information.  Do you share the information through your own personal story or case study?  Are you writing the post through your own unique voice?  Is your viewpoint or perspective unique?  These are all factors that make your post unique and bring readers back and increase blog traffic.
  4. Is Your Blog Using Credible Sources for Your Content? – Take the time to validate your information.  If you are using statistics, charts, etc., make sure you mention the source of your information and make sure they are a reliable resource.  If you can, mention statistics for thought leaders in your industry.  If you are sharing inaccurate information, you can hurt your image and lose credibility with your target audience.blog, blog post, blog content, blogging, blogger, proofreading, Ed Sykes, blog traffic guru
  5. Did You Proofread Your Post? – Invest the time to proofread your post before pressing the “publish” button.  Grammatical errors take away from the message of your post and speak volumes about you as an expert.  If you don’t like proofreading, hire someone to do it for you.  I have found inexpensive, quality proofreaders on www.craigslist.org or www.fiverr.com.  These proofreaders take their jobs seriously and it is an investment in you and your blog.  Work to capture your reader’s attention within the first 100 words of the post.

If you can answer “yes” to the five questions above, you are on the way to producing engaging, interesting, and persuasive content that readers will enjoy reading, acting on, and sharing with others.  Let these five questions be the guide to helping you create a successful blog.

 
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