Social Media and Blogging Key to Entrepreneurs

Social Media and Blogging Key for Entrepreneurs

social media, social media marketing, social media marketing class, social media marketing seminar, blog, blog class, blogging seminar, Ed Sykes, blog expert, social media coach, va, virginia beach, norfolk, chesapeake, hampton roadsSocial media is a key tool for marketing your business. When you master these marketing skills, you will accelerate your success and increase the bottom line of your business!

Recently, I had the pleasure of teaching a group of motivated students how to be successful entrepreneurs. I shared with them how to use social media and blogging techniques to increase the number of leads, brand their business, and increase their bottom line. We worked through a series of classroom discussions, hands-on exercises, and case studies so that these budding entrepreneurs can start marketing their businesses. I especially enjoyed that the students were very engaged and challenged me to take them to the next level.

The following is a great, comprehensive, and self-paced resource for learning about how to use social media for your business:

The Ultimate Social Media Marketing System

The Ultimate Social Media Marketing Training Series, social media, social media marketing, social media training, blog traffic guru

Is Your Blog Google Mobile Friendly? Five Secrets to Avoiding Google Penalties

Is Your Blog Google Mobile Friendly? Five Secrets to Avoiding Google Penalties

mobile devices, tablets, smartphones, iphone, PC, blogIs your blog or website Google mobile-friendly?  That is the question you will be asking yourself starting April 21st.  That is when Google starts implementing their mobile-friendly update (nicknamed Mobilegeddon) for ranking your blog or website for page placement in their search engine.

I wrote about making your blog mobile-ready back in December.  Why is it important to you to make your blog or website mobile-friendly?  Because Google will boost the ranking of mobile-friendly pages while penalizing non-mobile-friendly websites. This could mean lower page placement in Google, lost blog traffic, lost leads, and lost business.  No one wants that.  The following is an excerpt from a recent Google blog post:

“We’re boosting the ranking of mobile-friendly pages on mobile search results. Now searchers can more easily find high-quality and relevant results where text is readable without tapping or zooming, tap targets are spaced appropriately, and the page avoids unplayable content or horizontal scrolling.

This update:

  • Affects only search rankings on mobile devices
  • Affects search results in all languages globally
  • Applies to individual pages, not entire websites

While the mobile-friendly change is important, we still use a variety of signals to rank search results. The intent of the search query is still a very strong signal — so even if a page with high quality content is not mobile-friendly, it could still rank high if it has great content for the query.”

So how do we take advantage of this Google mobile-friendly update and continue to drive blog traffic to our websites?  The following are three steps you can take today:

  1. Test to see if your blog is mobile-friendly at Mobile Usability report in Webmaster Tools
  2. Test to see if individual pages are mobile-friendly at Mobile-Friendly Test
  3. Use mobile-friendly themes
  4. Use Responsive blog themes
  5. Use a WordPress plugin like WPTouch or Dudamobile

It is important for you to keep your blog on the first pages of Google and other search engines.  Take the action steps mentioned above and you will be ready for Google’s mobile-ready update.

 

Blog Tips: How to Create a Mobile Version of Your Blog and Increase Traffic and Sales

Blog Tips:  How to Create a Mobile Version of Your Blog and Increase Traffic and Sales

Smartphone, mobile deviceWhen it comes to your blog or website, the word is mobile for this holiday season. According to the following Response Magazine article, “Mobiles Emerges as Game Changer for Black Friday, Cyber Monday,” by Doug McPherson on December 3rd, mobile commerce is the big winner this holiday season:

IBM reports mobile emerged as a true season game changer: mobile sales increased a whopping 29.3 percent and accounted for one in five transactions. Total sales were up 8.7 percent over 2013, according to IBM.
Analysts say Cyber Monday’s results were so strong they could offset lackluster sales from Black Friday. Total Thanksgiving weekend spending declined 11 percent to $50.9 billion this year, according to the National Retail Federation (NRF). Stores saw about 6 million fewer shoppers than expected.
IBM says the Cyber Monday results indicate shoppers are becoming more digitally savvy with online coupons and rebates to find the best bargains.

Well, what does this mean? It means that you need to have a mobile version of your blog so that customers can easily buy products and services from you.
Here are three steps you can take to make your WordPress blog more mobile friendly:

  1. Use Mobile Conversion Plugins – The power of WordPress is that you can use pre-made applications called plugins that allow you to perform certain tasks on your blog. One of the best plugins to make your blog mobile-friendly is Mobile Website Builder for WordPress by DudaMobile.Responsive Devices, responsive themes, responsive websites, responsive blogs
  2. Use Responsive Themes – Responsive themes adapt to the technology it is being viewed on. Whether it is a smartphone, iPad, iPod, or iPhone, your website/blog will reformat so that it is easy to read and use.  Here’s a great resource for blog esponsive themes.
  3. Use Coupons – Discount coupons give the viewer a sense of instant savings. Your website viewer will develop a sense of urgency when you place a time-sensitive coupon on your mobile site. A great couple of WordPress plugins that easily create coupons are WordPress Coupon Widget and Cash Off Coupons. Download, install, and set up either plugin and you will be creating coupons for your mobile blog in no time.

Apply these tree blog techniques and you will gain more clicks on your website leading to more sales. More sales lead to a bigger bottom line for your business, which will lead to a happy holiday for all involved.

 

Hostgator Black Friday Mega Discount Offer!

Hostgator Black Friday Mega Discount Offer!

Hostgator Black Friday Deals, Black Friday, Black Friday, website, blog, blogs, blogging, blogger, blog expert, blog services, Ed Sykes, Blog Traffic Guru, hampton roads, va, virginia Beach, norfolk, chesapeakeDon’t miss out on this special Black Friday offer from Hostgator!  Start your business blog today with the Hostgator Black Friday mega special discount offer coupon.  Get up to 75%  off Hostgator’s already low hosting and domain products available at Hostgator, the leader in website and blogging services.

You have only 24 hours to take advantage of this special offerRemember, this mega discount will start at 12:00 am CST on December 28th and will expire at 12:00 am CST on December 1st!

Here’s how you take advantage of this Hostgator special offer:

  1. Go to Hostgator by clicking on the following discount link: http://bit.ly/hostgatorDisc

It is that simple.  Act now and start blogging right away!

 

Social Media Testimonial by Bob Wager and Jo White of Bob’s Jobs

Testimonial by Bob Wager and Jo White of Bob’s Jobs

Bob Wager and Jo White of Bob’s Jobs shares their testimonial on how social medsocial media testimonial, testimonial, Bob's Job, Jo White, Bob Wager, social media, social media marketing, SEO, search engine optimization, marketing, social media classes, Ed Sykes, Blog Traffic Guru, va, Virginia Beach, Norfolk, Chesapeake, Hampton Roadsia marketing seminars by Ed Sykes of Blog Traffic Guru help them grow their business. They discuss how they used SEO, video marketing, and their website to gain customers.

 

 

 

 

 
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