Is Your Blog Google Mobile Friendly? Five Secrets to Avoiding Google Penalties

Is Your Blog Google Mobile Friendly? Five Secrets to Avoiding Google Penalties

mobile devices, tablets, smartphones, iphone, PC, blogIs your blog or website Google mobile-friendly?  That is the question you will be asking yourself starting April 21st.  That is when Google starts implementing their mobile-friendly update (nicknamed Mobilegeddon) for ranking your blog or website for page placement in their search engine.

I wrote about making your blog mobile-ready back in December.  Why is it important to you to make your blog or website mobile-friendly?  Because Google will boost the ranking of mobile-friendly pages while penalizing non-mobile-friendly websites. This could mean lower page placement in Google, lost blog traffic, lost leads, and lost business.  No one wants that.  The following is an excerpt from a recent Google blog post:

“We’re boosting the ranking of mobile-friendly pages on mobile search results. Now searchers can more easily find high-quality and relevant results where text is readable without tapping or zooming, tap targets are spaced appropriately, and the page avoids unplayable content or horizontal scrolling.

This update:

  • Affects only search rankings on mobile devices
  • Affects search results in all languages globally
  • Applies to individual pages, not entire websites

While the mobile-friendly change is important, we still use a variety of signals to rank search results. The intent of the search query is still a very strong signal — so even if a page with high quality content is not mobile-friendly, it could still rank high if it has great content for the query.”

So how do we take advantage of this Google mobile-friendly update and continue to drive blog traffic to our websites?  The following are three steps you can take today:

  1. Test to see if your blog is mobile-friendly at Mobile Usability report in Webmaster Tools
  2. Test to see if individual pages are mobile-friendly at Mobile-Friendly Test
  3. Use mobile-friendly themes
  4. Use Responsive blog themes
  5. Use a WordPress plugin like WPTouch or Dudamobile

It is important for you to keep your blog on the first pages of Google and other search engines.  Take the action steps mentioned above and you will be ready for Google’s mobile-ready update.

 

Ten Secrets to Using Social Media to Drive Traffic to Your Blog

Ten Secrets to Using Social Media to Drive Traffic to Your Blog

Blog Content, blogs, blogger, bloggingBlog traffic starts the whole success process of your business. Without blog traffic, you have no leads, and without leads you don’t have the possibility of converting those leads into customers. Hopefully, you are investing time trying to gain new blog traffic for your business.

Social media is a great way for you to acquire new traffic. If done correctly, you will have a system for developing an endless flow of blog traffic for your business.

Here are seven secrets to using social media to gain blog traffic for your website:

  1. Create Compelling Content – Compelling content is what will attract readers to your blog, keep them there, and have them share your content with others. Create content that is entertaining, informational, and valuable for your readers. Mix up the type of content you provide with text, video, audio, and graphics. Link with other blogs that will compliment your content to show that you value your readers.
  2. Start a Facebook Page for Your Blog – Facebook is one of the largest and most established social media sites in the world. Facebook provides a vast potential marketplace for leads and customers. The key to using Facebook for business is creating and maintaining an entertaining Facebook Fan Page. You can generate traffic back to your blog by consistently posting interesting videos, memes, contests, etc. Provide links for your blog offering to see more of the same type of content.
  3. Get on Twitter – Create a Twitter account for your business blog at twitter.com and start tweeting your content. You can use up to 140 characters to create a tweet. However, you should only use 120 characters so others can retweet, or share, your content. Twitter is great for sharing links, announcing specials or contests, and posing questions. With all of these, always direct your audience back to your blog.
  4. Make the Most Out of LinkedIn – Join LinkedIn and start adding content. Make the most out of LinkedIn by starting groups and participating in groups relating to your marketplace. Post interesting content that your audience would interact with, enjoy and case Boss vs. Leaderthem to click on your blog link. Here is an example of a post of a picture I posted on It generated robust interaction. The post also generated enormous blog traffic.
  5. Pin it on Pinterest – The magic of Pinterest is the graphical nature of the content posted (called pins) on “boards” in your profile for others to share. Each of these pictures has links back to your blog. Again, pin interesting, eye-catching photos that make your viewers want to stop and click on the picture to gain more information.
  6. Post Videos on YouTube and Other Video Hosting Sites – YouTube is the second biggest search engine in the world. Every second of the day millions of people are going to YouTube to be entertained, educated, and find solutions to their problems. If you can produce video that can do that, then YouTube is the place for you! During the video or in your profile, you can include your link that brings traffic back to your blog.
  7. Promote Your Blog with Social Bookmarking Sites – DIGG, Stumbleupon, Reddit, and others are examples of social bookmarketing sites. Bookmarketing is different from Facebook, Twitter, and other social media sites. Unlike Facebook, Twitter, and LinkedIn, you are not concerned with getting likes or fans; you concentrate on placing information on Digg, Stumbleupon, Reddit, and other sites so people can find your information.
  8. Implement social sharing tools on your website. An excellent tool is Shareaholic, which allows you to place buttons for sharing options via Twitter, Facebook, email, and social bookmarking sites into one tool. Shareaholic also gives you great analytics so you can see how your content is being shared.
  9. Make It Easy to Comment – Allow engagement with your audience by using WordPress tools such as Disqus, IntenseDebate, or Livefyre. You can form a robust community of engaged viewers who want to share their comments and opinions. With these tools, you can control how and if these comments appear on your blog and how you want to communicate with these commenters.
  10. Write Catchy Headlines – Write headlines that make potential readers want to read, engage, and share your posts. People are looking for solutions, and headlines let them know exactly what they will achieve by reading your content. A very interesting tool to help you write headlines is the Headline Analyzer at www.aminstitute.com/headline/index.htm.

Blog traffic is the life blood of any blog. Our success of gaining massive blog traffic depends on the variety of resources we use to gain this traffic. Follow the ten social media techniques for obtaining massive blog traffic and you will also have more than enough visitors to make your blog and business successful!

Increase Blog Traffic to Your Website with These Ten SEO Secrets

Increase Blog Traffic to Your Website with These Ten SEO Secrets

seo, search engine optimization, search engine, blog traffic, bloggingBlog traffic is a constant concern of any blogger. With ever-growing blog traffic, your ideas, products, and services will have an audience. Search Engine Optimization (SEO) is the foundation for how search engines find your blog and content. If you do it correctly, your blog will be on page one of many search engines.

The following are ten SEO secrets that will increase your blog traffic and viewership:

  1. Use SEO Themes – A big factor to your blog ranking high is how fast it loads. Your blog has a better chance of ranking high if your blog loads within 1.5 seconds or faster. Look for blog themes that are efficient in the following ways:
    1. Quick load times – You can check the load time of your blog with a tool like Pingdom. You can also decrease the size of your files and increase the speed of your blog with the following plugins: WP Smush.it, WP Optimize and WP Total Cache
    2. Efficient Coding – Make sure your theme is updated on a regular basis. The older the code on your theme, the more likely hackers will breach your site. Also, again you will experience slower load times and maybe even some design issues. Make sure your theme is coded with the HTML5 and CSS3 to be on the safe side.
  2. Use Title and Meta Tags – Make sure you use titles and Meta tags within your blog and the content you use. You need to make sure you are using these with every post to get the best results. Be consistent in your use of the same keyword in your tags that you use throughout your blog!
  3. Optimize Your Images – The one area you can quickly optimize your SEO is through your images. Many graphics programs like Adobe Photoshop give you the option of “saving for the web.” This allows you save your images in the most optimized format so they load quickly on your blog. PNG is the best format for use on your website.
  4. Choose Your Keywords – Before even setting up your blog, do your keyword research. You can go straight to the source and use the Google AdWords Keyword Planner and research the best keywords for your website. Choose the top five to ten keywords and consistently use them in your content. Make sure you include it in your title, Meta tags, and as an anchor text.
  5. Use SEO-Friendly Permalinks – When you create permalinks in WordPress, you will have a default link that comes up that looks something like: http://www.yourwebsite.com/?p=123. The default does not help you in any way with your SEO. Change the Permalinks to a format that is much more SEO friendly. You can use the “Post Name” or Custom option. With the custom option, apply the following command to create an SEO-friendly URL “/%postname%/.” With these commands, the URL will automatically be changed to an SEO format.
  6. Create Quality Content. When you are writing blogs on WordPress, you need to create valuable, engaging, and interesting blog posts that will increase your readership, develop leads, create backlinks, and, in some cases, increase your bottom line. Write for your reader’s eye so that they want to come back and share your content. Use a variety of content, such as text, pictures, quotes, videos, and podcasts.
  7. Add Links – Add links to your blog that give your readers additional resources on whatever subject area your blog is about. Adding links to other outside resources will help your website rank higher on the search engines. When you link to outside resources, always make sure it is a high-quality source. The best way to tell is to get Moz’s MozBar, which helps you learn the domain authority of a website. Go for an 80 or above domain authority score. Make sure you never go below a domain authority score of 50. Consider only linking to three pages within your website to get good coverage without being considered spam by the search engines.
  8. Use Updated Plugins for Your Site – There are a wide selection and free and paid plugins available for your blog. There are many great ones and then there are some that you can do without. You don’t want to install one that wouldn’t be beneficial for your blog’s SEO. Some plugins might slow down the loading speed of your blog. Also, some plugins may cause conflict with other plugins. Do a little research before installing any plugin. See when the last time the plugin was updated. Also see what users are saying about the plugin.
  9. Use Anchor Text the Right Way – What is anchor text? It is the chosen keyword or phrase that links to whatever it is you are talking about. For example, if you are a fitness company and you are talking about exercises, your key phrase might be “exercises to increase fitness.” This would be what you want to use as your anchor text and then link to the exercises you referenced.
  10. Write in the Language of Your Readers – If you are writing to reach engineers, write in the language of your readers. This will show you are an expert in the field and your readers will come back to your blog for more valuable information. However, if you are trying to reach runners, but you use the language of engineers, you will lose your reader. Be in tune with what your readers want to gain the most exposure for your blog.
[wpsocialboost_video youtube=”oUe0N5kGJ74″

Search Engine Optimization (SEO) is an important tool in gaining more blog traffic for your WordPress website. It is the foundation for your blog’s success. Apply the ten SEO secrets to your blog and you will be enjoying increased readership and blog traffic.

 
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