Is Your Blog Google Mobile Friendly? Five Secrets to Avoiding Google Penalties
Is your blog or website Google mobile-friendly? That is the question you will be asking yourself starting April 21st. That is when Google starts implementing their mobile-friendly update (nicknamed Mobilegeddon) for ranking your blog or website for page placement in their search engine.
I wrote about making your blog mobile-ready back in December. Why is it important to you to make your blog or website mobile-friendly? Because Google will boost the ranking of mobile-friendly pages while penalizing non-mobile-friendly websites. This could mean lower page placement in Google, lost blog traffic, lost leads, and lost business. No one wants that. The following is an excerpt from a recent Google blog post:
“We’re boosting the ranking of mobile-friendly pages on mobile search results. Now searchers can more easily find high-quality and relevant results where text is readable without tapping or zooming, tap targets are spaced appropriately, and the page avoids unplayable content or horizontal scrolling.
- Affects only search rankings on mobile devices
- Affects search results in all languages globally
- Applies to individual pages, not entire websites
While the mobile-friendly change is important, we still use a variety of signals to rank search results. The intent of the search query is still a very strong signal — so even if a page with high quality content is not mobile-friendly, it could still rank high if it has great content for the query.”
So how do we take advantage of this Google mobile-friendly update and continue to drive blog traffic to our websites? The following are three steps you can take today:
- Test to see if your blog is mobile-friendly at Mobile Usability report in Webmaster Tools
- Test to see if individual pages are mobile-friendly at Mobile-Friendly Test
- Use mobile-friendly themes
- Use Responsive blog themes
- Use a WordPress plugin like WPTouch or Dudamobile
It is important for you to keep your blog on the first pages of Google and other search engines. Take the action steps mentioned above and you will be ready for Google’s mobile-ready update.